Spring 2020 Executive Summit Program Agenda

Below is the tentative agenda for the OPMA Spring 2020 Executive Summit. Information will be added as it is confirmed and subject to change.


Overall Theme:

Finding the Balance: Not Everything is Black & White

We are all surrounded by so many opposing points of view. Everywhere we look, someone has an opinion that differs from yours or someone is questioning the status quo. There are debates raging in every corner of the hospitality industry and beyond. For OPMA members, the challenge is finding the balance between the old and the new, the established and the experimental, the safe and the unproven.

This executive summit is set to shine a light on these conflicting points of view with a mind to helping the members sort out the signal from the noise and allowing everyone to make their own decisions. Our presenters will be challenging conventional wisdom at the same time as they point out the pitfalls and threats that may lay ahead as we look to embrace the latest and the greatest new technologies and opportunities.

There is no right or wrong way to run a successful on-property management company and we each travel our own path.  By having open and honest conversations about the tough challenges that are facing our industry, we will all be helping each other and we will strengthen OPMA as an organization.

Moderator: Simon Lehmann

Wednesday May 6th
5:30 PM – 7:00 PM Summit Registration Ocean Pre Function
5:30 PM – 7:00 PM Welcome Cocktail Reception Harbor/ Galleon Rooms
Thursday May 7th
8:00 AM – 3:45 PM Registration Ocean Pre Function
8:00 AM – 8:30 AM Breakfast Harbor/ Galleon Rooms
8:30 AM – 8:40 AM Opening Remarks Clipper/Surf
8:40 AM – 9:00 AM Welcome! And Icebreaker Clipper/Surf
9:00 AM – 9:35 AM Stand Out in a Crowded Market: Let Service Be your Differentiator
Jeremiah Gall, BreezewayThis presentation discusses how operational aptitude is the true differentiator for onsite property managers. Managers who leverage this operational advantage not only save thousands in labor and maintenance costs, but also receive more referrals and repeat stays!
9:35 AM – 10:10 AM Finding Balance In The Force: How close to Star Wars are we with Technology?
Sean Miller, PointCentralAttendees will be given first-hand examples of how technology can operationally benefit the property manager and enhance the guest experience. Attendees will be guided on a journey that will update them on past technology, current technology and what is coming soon to a galaxy not so far, far away.
10:10 AM – 11:00 AM Hot Debate #1: Improving Operations and Guest Experience with Frictionless Technology
Kanwaljeet “Rikki” S Boparai, Benchmark Global Hospitality
Sean Miller, PointCentral
Jeremiah Gall, Breezeway
Panelists will discuss specific examples of how technology is currently being leveraged to improve the guest experience.
11:00 AM -11:30 AM Coffee & Exhibits Ocean Pre Function
11:30 AM- 12:00 PM Winning at Airbnb and VRBO: A Data-Driven Approach
Emmanuel Lavoie, JetstreamA fun and engaging (not dry and boring) overview of the various initiatives both AirBNB and VRBO say helps listing performance, versus the truth from real data as to what really does work.
12:00 PM – 12:30 Pm Hot Debate #2: Distribution Channels That Work, Integration Challenges and Creative Work-Arounds
Alex Husner, CondoWorld
Maurice Arbelaez, Vista Cay Resort by Millennium
Eve Phillips, Resort Collection
A dive into the preferred channels and methods of connection that OPMA members are currently using and a glimpse into the not so distant future.
12:30 PM – 1:15 PM Lunch/Networking & Exhibits Harbor/ Galleon Rooms
1:15 PM – 2:00 PM The Marketing Paradox: The More Things Change The More They Stay The Same
Stuart Butler, Fuel TravelReviewing the key shifts in consumer behavior from the 2019 Leisure Travel Study may encourage managers to adjust their marketing strategy. However, successful businesses such as Amazon are doing the opposite and focusing on those things that aren’t changing.
2:00 PM- 2:45 PM Fireside Chat: OTA Updates from Expedia & Booking.com
Jeff Rosser, Expedia Group
Ian Ackland, Homes & Apartments
Join Simon Lehmann for a discussion with Expedia and Booking.com around current news and trends effecting the industry’s largest brands. Learn what is working best for condo-resort style inventory on both platforms, and get tips on how you can improve your performance.
2:45 PM- 3:15 PM Coffee & Exhibits Ocean Pre Function
3:15 PM- 4:00 PM Hot Debate #3: The Not So Presidential Debate
Stuart Butler, Fuel Travel
Ed St. Onge, Flip.to
Each candidate is randomly assigned a position (Pro, Against) and has to make their case on topics such as Direct Bookings vs. Third Party Channels, SEO vs. PPC, Email vs. Social Media, Lowering Rate vs. Adding Value to Drive Demand and anything the audience can throw at the panelists.
4:00 PM – 4:30 PM The New OPMA: Help Us Help YOU Discussion

Dawn Yeskulsky, OPMA & TravelNet
Complimentary drinks served

5:30 PM – 7:00 PM Black and White Themed Cocktail Reception
Sponsored by TravelNet
Be sure to dress in black and white!
Ocean Bar Event Lawn (Rain: Harbor/ Galleon)
Friday May 8th
8:00 AM – 8:30 AM Breakfast
Sponsored by NAVIS
Harbor/ Galleon Rooms
8:30 AM – 9:15 AM Data-Driven Marketing – Leading and Emerging Techniques for Onsite Property Managers
Jason Sprenkle, KeyData DashboardThe combination of newly accessible data and emerging technology tools are reshaping the best marketing practices for onsite property managers. This session will discuss these new opportunities and teach specific techniques and steps they can use immediately to more efficiently drive new owners to their program and new guests to their resorts.
9:15 AM – 9:45 AM Legal Developments Update
Dan Barsky, Shutts & BowenDaniel will discuss the following: 1) Increase in litigation concerning safety issues in short term rentals; 2)
Anti-trust and collusion issues in the hospitality industry; 3) Privacy issues (data breaches); 4) Trademark
and other intellectual property issues.
9:45 AM- 10:00 AM Coffee Break Ocean Pre Function
10:00 AM- 10:45 AM How VRM’s Are Coached to Steal Inventory: What You Need to Know to Turn the Tables
Brooke Pfautz, VintoryTake a deep dive into the successful inventory growth practices the top VRM’s are using to expand their
inventory – and how you can implement these strategies into your company today. This presentation
shows you how to attract an influx of new leads and how to convert those leads into signed contracts.
This is a must-attend session for anyone looking to grow their inventory.
10:45 AM- 11:00 AM Summit Wrap Up – Future Courses of Action Clipper/Surf