Meet Our Speakers
Alex Aydin Brian Brown
CEO and Founder VP Business Development
SPEAKING: Thursday, May 18, 9:00 – 10:20 am
“OPMA + BookingPal = Google Travel…A Consistent ‘Bulk Booking’ Program”
Who Woulda’ Thunk it? By combining OPMA member inventory into one booking site, hosted by BookingPal, everyone wins with this vacation rental industry first initiative with Google Travel! As a booking is made for one member’s property in concert with the Google Travel program, every member benefits as the combined bookings increase our positioning on the search pages and contributes to our aggregated support of the Google Travel initiative.
This presentation will provide the details and benefits of this “BULK BOOKING” program. The onsite management business model of providing hotel amenities and the spaciousness of a condo is about to be rewarded.
About Alex Aydin
Alex Aydin is a serial entrepreneur and senior technology executive with over twenty years of experience in the software sector with two very successful exits. A dynamic leader and resourceful thinker, Alex has developed an expertise in successfully managing the operations throughout each phase of a company’s life cycle, developing innovative and profitable software companies.
In 2007 after the acquisition of Procom, Alex founded Icanbuy, an innovative SaaS based online comparison-shopping platform for financial products. As CEO of the company, Aydin worked on establishing partnerships with over 50 major real estate and financial website publishers and large online mortgage companies. Icanbuy was acquired in 2012 by Informa (LON:INFR) a large public company form UK.
In 2013 Alex founded BookingPal a SaaS based travel technology company providing a Global Distribution System for vacation rental properties. BookingPal has grown very rapidly to become the major distributor of vacation rentals and one of the largest supplier sites such as Airbnb, Expedia and Booking.com.
About Brian Brown
Brian currently serves as VP of Business Development at BookingPal where he oversees sales, strategic partnerships, positioning, implementation and growth as well as customer experience for BookingPal’s clients. Brian is an innovative leader who brings more than 13 years of business development experience to the company. In the past, Brian served as Vice President of Business Development for Homes.com and Forrent.com. Prior to Homes.com, he served as Business Development Manager at EmploymentGuide.com. Brian, his wife Sherry and their children currently reside in Hampton, VA. Brian, a sports enthusiast and enjoys traveling to sporting events and coaching his sons Jack and Tom.
Danny Bradford Sean Miller
COO Managing Director and Co-Founder
NTE Assurance, LLC Rental Guardian
SPEAKING: Thursday, May 18, 10:40 am – 12:00 pm
“Consistent Cost Savings to Retain and Attract Owners”
This session demonstrates how a team approach by OPMA and two suppliers working together has resulted in a program for your management team to present to owners. The recent VR industry study, conducted by PhocusWright, revealed there were 11 reasons why RBOs are migrating to PMC’s. Each one was related to generating additional revenue.
Recognizing this trend, the team focused to reduce two consistent expense items owners incur…energy and liability insurance to increase their annual ROI. This presentation explains the details to supply owners with another reason to participate in your onsite management rental program.
About Danny Bradford
About Sean Miller
Sean Miller is the Co-founder and Managing Partner of RentalGuardian.com. The company is an online insurance distribution platform designed specifically for the travel tech, property management, and online travel markets to offer travel and property protection products and services. Prior to devoting his work full time to RentalGuardian.com he served as the Chief Operations Officer at Reservation Software a cloud-based Travel Tech Property Management Software Solution for the Vacation Rental Industry. Sean has over 20 years experience in the Vacation Rental, Corporate Housing and the Timeshare Industries working with Reservation Systems, Keyless Lock Solutions, Distribution Platforms and Insurance Protection products and services. He has also co-patented the methodology behind keyless travel. In addition to being an innovator in travel tech, Sean is an accomplished graphic designer and has volunteered countless hours teaching and mentoring youth at community Boys and Girls Clubs and non-profit organizations.
Bill Anderson Steve Santomo
Western Region VP SVP Operations
Wyndham Vacation Rentals Two Roads Hospitality
SPEAKING: Thursday, May 18, 1:00 pm – 2:00 pm
“Enhancing Consistency in Guest Reward Programs”
This is another Summit open forum where everyone shares with the group the elements of their guest reward programs as well as learn about other guest reward / recognition programs being used in different destinations. This type of exchange is what OPMA Executive Summits are all about…helping one other to develop our businesses in a more consistent manner for the future.
Be sure to come prepared to discuss your programs and enjoy hearing the variations other on-site management companies are utilizing to attract vacationers.
About Bill Anderson
Bill Anderson is the Vice President Western US for Wyndham Vacation Rentals. Bill joined Wyndham Vacation Rentals in August of 2011 and has served as Vice President US Western Region with oversight of the mountain and ski territories in Park City, Sun Valley, Breckenridge, Keystone, Aspen, Vail, Beaver Creek, Steamboat and including Whistler, British Columbia. Bill was a minority owner with The Resort Company, a resort operator based in Steamboat Springs, Colorado prior to that company being sold to Wyndham.
In the past, Bill has acted as General Manager at several properties to include The Charter at Beaver Creek and Lion Square Lodge in Vail. He started his hospitality career at The Snowmass Club in Snowmass Village, Colorado. Bill was raised in Katonah, New York and has resided in Edwards, Colorado near Vail with his wife Lauren, daughter Taylor and son Garrett for over 20 years
About Steve Santomo
Steve Santomo currently holds the position of Senior Vice President of Operations for Two Roads Hospitality and oversees all of its Rental Management operations. Prior to joining Two Roads Hospitality’s executive team, Santomo was the Area Managing Director of Operations for Destination Hotel’s 400 condominium rentals and 9 Homeowner’s associations in Snowmass Village Colorado.
Santomo’s professional career began over 25 years ago working for his father and grandfather, owners and operators of two Sheraton Hotels in Pittsburgh, Pennsylvania. For the ten years prior to arriving in Snowmass in June of 2008, he was a General Manager leading teams in both upscale and luxury hotels and condominiums in Jackson Hole, Breckenridge, and Denver. Having twice led teams to achieve AAA Four Diamond status, and also the recipient of Marriott’s Mustang Award and Great Workplace/Workforce Awards, Santomo brings a wealth of experience to the OPMA board. Santomo, a native of Pittsburgh, PA, has been a Rotarian since 2001, and is a graduate from Boston University. Santomo now resides in Denver, Colorado with his wife Lynn and 5-year-old son Ashton.
Chief Marketing Strategist
Onsite Property Management Association (OPMA)
SPEAKING: Thursday, May 18, 2:05 pm – 3:05 pm
“Consistent Customer Service and Consistent Revenue Streams Feeding Each Other”
Can we expand an existing program to provide a higher level of customer service and at the same time open a new revenue stream? John Dalton will be presenting three examples focused on the off-line reservation process and one related to marketing that accomplish that objective.
As always, some of your companies are already utilizing the concepts and some are not. The objective of the session is to have all onsite companies striving to achieve consistency by utilizing these customer-friendly and revenue producing programs and approaches.
About John Dalton
John Dalton has consulted and trained in almost every aspect of the travel industry. He served in the management ranks of TWA for 10 years. He managed their largest reservations center in LAX, developed the first industry sales and marketing travel agency training courses and participated in the development of PARS, one of the first GDS system.
During his tenure at the headquarters of AAA John was responsible for the development and marketing of travel agency programs for all AAA clubs in the U.S. and Canada before becoming a trainer, consultant and negotiator for the entire tourism industry.
As Director of Training for Travel Trade magazine he was instrumental in creating the Cruise–A–Thon and Tour trade shows which were the highest attended travel functions in North America.
He was the first to use video for training travel industry personnel. His most widely circulated videos were John’s innovative sales and marketing approaches contained in his Cruise Lines International Association (CLIA) video training.
Over the years John has consulted to almost every major cruise line, tour operator, car rental firm, travel agency consortium and franchise in the industry. John has also provided consulting services, developed training programs and has been a featured speaker at the conferences of many of the franchise and independent hotel companies.
John is a frequent speaker at travel industry conferences addressing both corporate and vacation travel. His ability to stay ahead of the trends has helped travel organizations to introduce innovative concepts and to offer differentiation, target marketing and provide cost leadership to better serve their clientele and to increase their profits.
DestiMetrics Resort Intelligence
SPEAKING: Thursday, May 18, 3:15 pm – 4:15 pm
“DestiMetrics – 2017: Measuring the Size and Impact of the U.S. Vacation Rental Market with Consistent Data Metrics”
Ralf Garrison, founder of DestiMetrics, now part of the Inntopia Travel Technology family, will draw from this increasing fact base to provide a broad market update, then show case the new OPMA Research Portal and first-ever OPMA-Member performance metrics.
We’ll also be reviewing the newest Rent-By-Owner information, and reviewing the increasing options for OPMA member participation.
About Ralf Garrison
Ralf Garrison, founder and principal of DestiMetrics, leads the Denver-based travel research company under the umbrella of its parent company, the Advisory Group Inc.–a strategic marketing and consulting services company. Since its establishment in 2004, DestiMetrics has expanded to provide a family of destination marketing and research-related products and services utilized by dozens of destinations and resorts, hundreds of lodging properties and several thousand subscribers. All of his subscribers are focused on their destination resort communities and individual tourism-dependent businesses.
Garrison has an academic background in economics, marketing and computer science. With his curious nature, gift for gab and love of the outdoors, Garrison blends his education, training, experience and passion for outdoors/and travel to support the industry and its destination resort stakeholders through his involvement and leadership in a variety of related organizations including Mountain Travel Symposium (MTS), Central Reservations Association for Destination Resorts (CRADR), Destination Summit and THE ASSEMBLY.
Garrison also writes and speaks publicly, sharing his unique perspective and insights with audiences about “what they ought to know” about emerging trends to help them make better decisions and strategic plans for their own businesses. His presentation style has been described as “witty and sometimes irreverent but rarely boring.”
Rob Woodward Robin Graf
CEO/Founder VP Operations
Katana Software Castle Resorts and Hotels
SPEAKING: Friday, May 19, 8:40 am – 9:40 am
“Standards = Consistent Service + Profitability”
In one way or another all property management companies try to compete, profit, and grow by focusing and delivering on service and performance. Some do it well while others struggle. The differentiator is whether the PMC can define, measure, and manage every part of its operation guided by defined brand standards.
In our session we will focus on the critical importance of brand standards and interactively identify the key performance indicators and analytics that can help you differentiate and begin to measurably improve every segment of your overall business operation and profits.
About Rob Woodward
Experienced Entrepreneur, Technologist and founder of Katana Software, Inc. developer of Asgard, a world-class resort and facilities business operations and intelligence platform. Asgard provides resort and property management companies a single source of technology platform that cuts operational costs, monitors and boosts key performance metrics, and empowers brand standard growth across properties. Rob has earned the trust of leadership within major hospitality brands as a close strategic business and technology adviser through years of focusing on relationship-based service agreements and solving PMC issues through custom development and integration of partner vendors and legacy systems. Rob’s company has quietly grown to a major industry player referred based on success to now support the entire enterprise operations and inventory of over 40,000 units and counting for brands including Marriott Vacations Worldwide, Vail Resorts, Destination Resorts, Brett-Robinson, Holiday Inn Vacation Club, Diamond Resorts, Intl., Hyatt Residence Club, The Signature at MGM Grand, Vacation Internationale, Classic Resorts Hawaii, East West Resorts, and others. Rob’s current focus is working closely with OPMA leadership to promote and lead an effective team of key suppliers in delivering coordinated and integrated services to PMCs.
About Robin Graf
Robin Graf has been in the hospitality business for the past 27 years and most recently as the Vice President of Operations for Castle Resorts & Hotels where he oversees twenty-four (24) properties. Prior to Castle Graf had worked as a General Manager for such companies as Halekulani, Outrigger, Luxury Hotels & Resorts and Aqua Hotels & Resorts and has held other senior management positions with Hilton Hotels and Hyatt Hotels.
Graf has lived in Hawaii for the past 33 years and has two adult sons and one ten year old who he coaches in rugby and basketball.
VP of Business Development
SPEAKING: Friday, May 19, 9:45 am – 10:45 am
“How About a Consistent OPMA Owner/Employee Vacation Travel Program”
Owners take vacations and do not always go to your destination and stay in their rental units. They travel to other destinations many of which have OPMA member properties. It’s time to reward the owners who supply us with their inventory, the foundation of the onsite management rental business.
During this brainstorming session we need your input. The forum is designed to discuss concepts and strategies that will enable us to create and deliver the program nationwide, in a consistent manner. Let’s show our appreciation to the most valuable assets we have: THE OWNERS and YOUR EMPLOYEES!
About Paul Wohlford
Paul Wohlford is the founder and inaugural chairman of the Onsite Property Management Association, and the Vice President of Business Development for Resort Collection. When Wohlford saw a need to level the playing field in the hospitality industry, he spearheaded a group of business leaders across the nation – including Resort Collection – to come together to form OPMA. Prior to joining Resort Collection in 2007, he was the vice president of sales and marketing for the Sandestin Beach and Golf Resort in Sandestin, Florida. Before relocating to Florida, Wohlford spent nine years at the Renaissance Esmeralda in Palm Springs, California; the Hyatt in Hilton Head, South Carolina; the Park Hyatt in San Francisco, California; and the Hyatt in Knoxville, Tennessee, in various sales and marketing roles. Wohlford has served as the chairman of the board for the Panama City Beach Chamber of Commerce and maintains an active presence in the community. Wohlford is a native of Tennessee and a graduate of the University of Tennessee.